Thursday, December 26, 2019

A Process Of Tattoo Removal - Free Essay Example

Sample details Pages: 3 Words: 1040 Downloads: 10 Date added: 2019/04/26 Category Culture Essay Level High school Topics: Tattoo Essay Did you like this example? Tattoo Removal First of all lets talk about Tattoos! What are Tattoos? Tattoo is a form of art which you paint your body with by ink, dyes and pigments. Tattoos are divided into two types, the first one is a Temporary Tattoo that disappears by the times passes and the second and more common one is a indelible Tattoo. Indelible Tattoos are the type that will stay on your body for ever! At least everyone thought that way until few years ago! Well we all make mistakes in life which are sometimes reparable and sometimes irreparable. Don’t waste time! Our writers will create an original "A Process Of Tattoo Removal" essay for you Create order As you can guess we are going to talk about indelible Tattoos which were impossible to remove until last few years so you never had a freedom to make mistake in choosing the Tattoo but these days it is possible to make mistakes! Yes you can clean your Tattoos out! Ways of removing Tattoos Well there are a lot of ways to remove a Tattoo from your body these days but we are going to suggest you Laser Tattoo Removal Method which is much more effective and it almost has no side effects! You get a chance to clean the ink from your body for almost 0% Risk. What could be a better news than this! How does Laser Tattoo Removal works? Our body knows the ink as a foreign objects and keeps trying to get rid of it by sending WBCs (White Blood Cells) but ink is too strong for them! But as a result of getting several attacks by WBCs, Tattoos will fade over time. As you can see it is really hard to get the ink under your skin removed. The Ink is very tough and that is the reason of using a very strong technology like Laser Technology to have your Tattoo removed. There are different types of Lasers which different strength level. For example Lasers used for hair removal are too weak for removing a Tattoo ink so using that on a Tattoo is just a big mistake which will waste your time. To remove Tattoos youll need a specialized type of Lasers called Ultra-Short Pulse. This Laser type is designed to emit very hard blast in short and small areas at each try to destroy the ink. The pigment of it also matters. There are different kinds of Ink used in Tattooing which makes it even harder to remove them. To be able to remove the Tattoos made by different ink types you will need to set the Laser to a different wavelength. The procedure is not ending here! Once the Laser turns ink to small pieces, the WBC will attack and take those small parts away so the liver can flush them out of your body. How effective is it (The Laser Tattoo Removal)? It is 99% effective. Almost all of those who have undergone it will be able to get rid of their Tattoos completely. Just like hair removal, Removing a Tattoo is not going to end in only one session. After each session you need a break to give your body few weeks to heal, as we said WBCs need time to carry the Ink away plus your body needs to heal any harm from Laser to your skin. How many sessions you will need? Well as we already talked about different kinds of ink its easy to guess that it depends on the type of the Ink your Tattoo artist used but if we are telling an average, the average is to say something between Six to Twelve sessions. Now we are going to talk about few factors which will make it easier to estimate number of the sessions you will need: Color of the Tattoo A Tattoos color is very very effective factor in estimating number of your sessions. You may think dark colored inks are harder than light ones to get rid of but surprisingly light colored Tattoos are going to take more effort than dark ones! Laser is a light anyway, different kind of it but it is a light. As we all know dark colors will absorb more light and heat into themselves so according to this, the darker a Tattoos ink is, the more light and heat (Laser) they will Absorb! On the other hand, light color Tattoos are more reflective that means they will reflect lights (including Laser light) and obviously take more sessions and time. Yellow and Purple inks are the hardest ones to get rid of. Location of the Tattoo The next factor is where your tattoo is. The more blood circulates under your skin the sooner your Tattoo gets disappeared! If your Tattoo is for example somewhere on your chest the Tattoo Removal will work in your favor but if its on your wrists or ankles it will be harder to get rid of them so it will need more time and session. Age of your Tattoo Tattoos are not disappearing over time but as we explained they get faded. The older your Tattoo is the fewer sessions it takes to be removed. Few more points about the Ultra-Short Pulse Laser Lets explain how the Laser destroys the Ink! Imagine we have a Radiation machine and we shine radiation energy on one side of the ink particle. Whats going to happen is that it will heat up that side and then the heat transfer System of molecules is going to cause the entire ink particle to heat up. Well what if we had a really really really hot hitting lamb which was very very fast! Obviously the side of the ink which is getting the heat will get hot so quick that the other side wont be able to catch up with it so it will cause a huge internal stress that will rip apart the particle. This is where the Laser differences are important, the faster you can heat a part of the ink the better you can rip apart the ink! Then White Blood Cells are going to get those little ink particles and take them to liver, the ink parts are going to mix up with other poisons in the liver and then they will all be gone by the time you visit John!

Wednesday, December 18, 2019

Movie Review - a Few Good Men Essay - 1489 Words

The movie â€Å"A Few Good Men† was a great story of a young attorney who was in the Navy, called to defend some Marines who were suspected of murdering a fellow Marine. During the investigation, it is discovered that the Marines practice something called a â€Å"Code Red†. The code red is an unofficial disciplinary measure, imposed by a marine squad when a member offends against the units esprit de corps. Having been gagged, bound and beaten, the marine dies at his colleagues hands. The argument of the suspects was that it was a direct command that they carry out this code red against a fellow Marine who was not living up to the stringent agenda of the Marine Corp. and they were following the command. Eventually it came out that the person who†¦show more content†¦While there, they met with the Colonel in charge of the squad that the dead soldier was a part of. The Colonel (Jessup) played by Jack Nicholson was fully cooperating until he was asked about the cod e red and some flight records. He got very defensive and angry. When the trial began, he was called to testify by the defense. One other soldier, a Lt. Col. who worked under the Colonel, told the attorneys that the Col. was the one who called the code red. The lawyers knew they would have a hard time getting him to confess and to directly ask him in open court could get them in trouble. They took a chance and after several questions, he was asked if called the code red. He flat out admitted it and the mystery was solved. Unfortunately for the men on trial, they were dishonorably discharged from the Marine Corp. The younger of the two men, Pfc. Downey, did not understand why he was dismissed because he had followed a command from his superior officer, Lance Cpl. Dawson. It basically went through a chain of commands and although Downey did not get the command directly from Col. Jessup, he did not distinguish the difference between his superior officer and that of the Col. The Marines are trained to fight for those weaker than themselves and Dawson and Downey did not fight for the dead Marine. They were the cause of his death. The ethical framework in this movie follows that of utilitarianism. The lawyers in the case were defending the Marines forShow MoreRelatedMovie Review : A Few Good Men1564 Words   |  7 Pages The movie A Few Good Men is one of the most popular courtroom drama films ever made. It is widely considered one of the best military movies by many film reviewers and even casual movie viewers. In my case, as a legal professional, I believe I can say the same thing. I have been practicing criminal law for over fifteen years and I think that I can speak on the matter of how a courtroom works quite intelligently. I graduated from Columbia Law School in 1998. I have defended many high profile clientsRead MoreThe Butterfly Effect, and A Sound of Thunder by Ray Bradbury1138 Words   |  5 Pages A few examples are Frequency,The Butterfly Effect, and A Sound of Thunder relating to A Sound of Thunder by Ray Bradbury. These films all express Bradbury’s idea of the butterfly effect and that time traveling can change the past, therefore changing the future. Although they share the same idea, they each have different outcomes. A Sound of Thunder was written in 1952 by Ray Bradbury. It was set in the year of 2055 during a presidential election. In the story, Eckels and a group of rich men travelRead MoreThe Shawshank Redemption Is A Legend Of The 1990s1232 Words   |  5 Pages1990s. It has been acclaimed as the best prison movie to this date according to IMDb (Stenberg). Many movies following The Shawshank Redemption have tried and failed in their attempts to recreate this behemoth of a movie. 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Leonard Chess is portrayedRead MoreEssay on Movie Review1427 Words   |  6 PagesA few good men 1 Teresa Gamble ADJ-235 .Movie Review A few good men January 13, 2013 A few good men 2 I choose to watch the movie â€Å"A few good men†. The story line goes as where Tom Cruise is asked to defend two marines who are charged with murder of a fellow officer. During the investigation it was found that the marines were ordered what they call a Code Red. A code red is where disciplinary measure is told to the marine when a member offendsRead MoreThe Great Escape Movie Review1001 Words   |  5 PagesThe Great Escape Movie Review Yash Desai *POW = Prisoner of War â€Å"The Great Escape† directed by John Sturges is a movie of high standard and excellence. This action packed adventure, released in 1963, takes place in Germany at the peak of World War II. Taking us back to 1942, The Great Escape documents the escape of 76 prisoners from a special Stalag (prison camp), designed specifically for them. 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These two marines could have their lives taken from them because they listened to their higher ranking, Colonial Jessep. I bought the movie offline and while watching the drama unfold, I picked out five themes that we had covered in class. These importantRead MoreFilm Review: Shrek1061 Words   |  4 PagesShrek, a Movie for both Kids and Adults Cartoons are generally intended for children. There are adult cartoons but most of the animated movies are directed at kids because they make it easy to produce fantasies and make heroes children can associate themselves with. Latest developments in graphics and cinematic technology, however, can turn cartoons into real-like images. A good example of a film that displays this technology is Disneys Shrek (2001). Shrek is a cartoon but its makers used latestRead MoreThe Review By Rodrigo Perez Of Quentin Terentino s Django Unchained1159 Words   |  5 PagesThe review written by Rodrigo Perez of Quentin Terentino’s Django Unchained, is excellent and very well written. However, the review makes a mockery of one of Terentino’s best films. Quentin Terentino is a popular film maker. He has made films including: Pulp Fiction, Django Unchained, Hateful 8, Kill Bill, Reservoir Dogs, and many more. Django Unchained is about a slave named Django who is purchased by bounty hunter , Dr. Shultz. Dr. Shultz takes Django under his wing to help him along the way. In

Monday, December 9, 2019

Leadership in Business Strategy & Leadership

Question: Discuss about theLeadership in Business for Strategy Leadership. Answer: Introduction: Based on the discussion presented in this particular paper on leadership styles and performing various methods of self assessment I have come to the conclusion that I reflect a Bureaucratic leadership style. Evidently enough as the name of the leadership approach implies I strictly believe in the methodical approach that leaders are the ultimate decision makers in the organizations. This is largely because of the reason that the subordinate staffs and employees look up to the leader at all times especially whenever they are faced with challenges which have the potential of affecting the organization to great extent. As the leader of the organization I believe that the choice should always remain in own hands (Alok, 2015). This is largely due to the reason that I believe I should be the one to take the responsibility if any sort of casualty occurs rather blaming someone else for the damage. However, it does not imply that I do not seek counsel in matters of emergency and critical natu re. I am as per my self assessment analysis, very open minded when it comes to seek counsel from the experts involve in the various organizational operations for, they are the ones who would be able to provide me with the best possible alternatives in regards to coping with the situation. Despite of the alternatives which the experts and concerned designated authorities provide me I prefer to call the shots myself, which means I prefer to make the ultimate decision which would be implemented in the organization (Burns, 2008). The perceptions which I developed from the self assessment activity and discussing the results with a person who knows my nature I gathered that several of the factors that came out in the results did not match with the opinion I received from my close friend. The most significant aspect of all was the fact that mu friend declined me being a bureaucratic leader. He mentioned that in regards to many an activity which I had participated along with my friends I was always open to suggestions and seldom imposed anyone with my decisions or with dominating approach (Covey, 2011). In contrast I would always let them make the decision or let the majority decide which of the suggestion would be implemented in the concerning issue. This however totally contradicted my self assessment. This was due the fact that the results of my self assessment illustrated the fact that I always desire to be in the control of the situation I am facing and as per my analysis in regards to my career I have gathe red that I do possess a commanding stature in my organization and I simply appreciate it when the ultimate decision falls upon me to select. These comparative perspectives of mine and my friend led me to the conclusion that as a consequence of being in the middle of larger responsibility such as deciding upon the fate of the organization I am involved in. I believe that it is always better to take the responsibility of making the decision upon myself so that in case if anything goes wrong I would be the one responsible for it (Drucker, 2009). This would leave my subordinate staff from coming to any sort of dire consequences. Compared to this the decision making process in a causal activity does not involve that much of a gravity and thus according to my friend I do not feel the need to show my innate leadership quality. In addition, my friend and I belong to different career paths and therefore it is evident that self assessment result in regards to my organizational leadership styl e might seem a bit more overstated to him. The effect that my leadership style has in the workplace greatly affects the people around me. This is due to the fact that present day organizations rely heavily on equal participation of every authoritative figure belonging to the organization in regards to the decision making process. This is further dependent on the expertise that each of specialized talent each organization possess. Such specialist appreciate it when the management or the leader in this case relies on them or asks them to carry out the decision making process for the organizational operations. This approach gives the executives and employees an opportunity to develop their very own leadership skills and grow as skilled workmen (Giuliani Kurson, 2002). For instance, during a crisis an employee is given the opportunity to prove their capability in regards to making the effective decision which would resolve the predicament that the organization faces at the moment. In my case leadership greatly affects this aspec t in the organization and among my subordinate staff greatly towards a negative extent. This is due to the reason that my nature does not allow them to discover ways and seek out the solution by themselves. Instead my approach merely indulges them in seeking out better alternatives through which the decision making process can be carried out in an easier manner (Zaleznik, 2009). My approach restrains them from making the ultimate decision and thus does not offer them with the opportunity to prove their decision making capabilities and prove their mettle when it comes to carry out complex organizational activities, which in turn leaves them with quite the limited approaches through which they can develop themselves. However, my leadership style gives them an idea about the crucial impact of the decision making process and the reason why the decision making process should be carried out by the leader, and ways through which they can help the leader in making the effective decision in the first place (Kipp, 2001). This provides them with the opportunity to learn the crucial lesson regarding responsibility and as per my opinion they would develop an understanding the kind of responsibility a leader needs to take up on his or her shoulders in order to provide better prospect to the employees. Every approach has its constraints, the challenge that my leadership style imposes is that my authoritative stature in the organization might seem a bit intimidating towards my subordinate staffs. This would heavily impact my employees from relating to me in a manner which would be easy to comprehend. In addition, my approach limits the exposure of every individual in the workplace from exploring their fullest potential. This is as a result that they are not given the liberty to assume any kind of authoritative personality which would let them explore their potential in a somewhat different activity, which most certainly diminishes the satisfaction they obtain out of their employment to a great extent (Sandberg Scovell, n.d.). Most of my employees feel that they are being used as a tool to get a certain job done. They are given a set of instructions and are asked to strictly follow those. This leads to a lower rate of employee retention as most of the employees do not find them in a n environment where their mettle be tested they find the work schedule to be a monotonous routine. My approach is certainly not the best of the approaches but it saves my subordinate staff from becoming liable to any sort of catastrophic damage which might occur from a wrong decision from their end. Most of the employees might find partaking in the organizational operations which determine the future prospect of the organization as well as the future prospect of theirs to be a very challenging and appreciated activity they yearn to indulge themselves in but, when it comes to take decisive turn that would be affecting my organization I would appreciate that I stay in the command (Swearingen, 2006). References Alok, K. (2015). SÄ ttvika Leadership: An Indian Model of Positive Leadership.J Bus Ethics. https://dx.doi.org/10.1007/s10551-015-2790-2 Burns, J. (2008).Leadership. New York: Harper Row. Covey, S. (2011).Principle-centered leadership. New York: Summit Books. Drucker, P. (2009).The new realities. New York: Harper Row. Giuliani, R. Kurson, K. (2002).Leadership. New York: Hyperion. Kipp, M. (2001). Assessing your business innovation process.Strategy Leadership,29(4). https://dx.doi.org/10.1108/sl.2001.26129dab.004 Sandberg, S. Scovell, N.Lean in. Swearingen, J. (2006). Business leadership in national affairs.Business Horizons,19(5), 5-11. https://dx.doi.org/10.1016/0007-6813(76)90030-6 Zaleznik, A. (2009).The managerial mystique. New York: Harper Row.

Monday, December 2, 2019

Marco Polo Is One Of The Most Well-known Heroic Travelers And Traders

Marco Polo is one of the most well-known heroic travelers and traders around the world. In my paper I will discuss with you Marco Polo's life, his travels, and his visit to China to see the great Khan. Marco Polo was born in c.1254 in Venice. He was a Venetian explorer and merchant whose account of his travels in Asia was the primary source for the European image of the Far East until the late 19th century. Marco's father, Niccol?, and his uncle Maffeo had traveled to China (1260-69) as merchants. When they left (1271) Venice to return to China, they were accompanied by 17-year-old Marco and two priests. Early Life Despite his enduring fame, very little was known about the personal life of Marco Polo. It is known that he was born into a leading Venetian family of merchants. He also lived during a propitious time in world history, when the height of Venice's influence as a city-state coincided with the greatest extent of Mongol conquest of Asia(Li Man Kin 9). Ruled by Kublai Khan, the Mongol Empire stretched all the way from China to Russia and the Levant. The Mongol hordes also threatened other parts of Europe, particularly Poland and Hungary, inspiring fear everywhere by their bloodthirsty advances. Yet the ruthless methods brought a measure of stability to the lands they controlled, opening up trade routes such as the famous Silk Road. Eventually ,the Mongols discovered that it was more profitable to collect tribute from people than to kill them outright, and this policy too stimulated trade(Hull 23). Into this favorable atmosphere a number of European traders ventured, including the family of Marco Polo. The Polos had long-established ties in the Levant and around the Black Sea: for example, they owned property in Constantinople, and Marco's uncle, for whom he was named, had a home in Sudak in the Crimea(Rugoff 8). From Sudak, around 1260, another uncle, Maffeo, and Marco's father, Niccol?, made a trading visit into Mongol territory, the land of the Golden Horde(Russia), ruled by Berke Khan. While they were there, a war broke out between Berke and the Cowan of Levant , blocking their return home. Thus Niccol? and Maffeo traveled deeper into mongol territory, moving southeast to Bukhara, which was ruled by a third Cowan. While waiting there, they met an emissary traveling farther eastward who invited them to accompany him to the court of the great Cowan, Kublai, in Cathay(modern China). In Cathay, Kublai Khan gave the Polos a friendly reception, appointed them his emissaries to th e pope, and ensured their safe travel back to Europe(Steffof 10). They were to return to Cathay with one hundred learned men who could instruct the Mongols in the Christian religion and the liberal arts. In 1269, Niccol? and Maffeo Polo arrived back in Venice, where Niccol? found out his wife had died while he was gone(Rugoff 5). Their son, Marco, who was only about fifteen years old, had been only six or younger when his father left home:thus; Marco was reared primarily by his mother and the extended Polo family-and the streets of Venice. After his mother's death, Marco had probably begun to think of himself as something of a orphan(Rugoff 6). Then his father and uncle suddenly reappeared, as if from the dead, after nine years of traveling in far-off, romantic lands. These experiences were the formative influences on young Marco, and one can see their effects mirrored in his character: a combination of sensitivity and toughness, independence and loyalty, motivated by an eagerness for adventure, a love of stories, and a desire to please or impress(Li Man Kin 10). Life's Work In 1268, Pope Clement IV died, and a two- or three-year delay while another pope was being elected gave young Marco time to mature and to absorb the tales of his father and uncle. Marco was seventeen years old when he, his father and uncle finally set out for the court of Kublai Khan(Stefoff 13). They were accompanied not by one hundred wise men but by two Dominican friars, and the two good friars turned back at the first sign of adversity, another local war in the Levant. Aside from the pope's messages, the only spiritual gift Europe was able to Marco Polo Is One Of The Most Well-known Heroic Travelers And Traders Marco Polo is one of the most well-known heroic travelers and traders around the world. In my paper I will discuss with you Marco Polos life, his travels, and his visit to China to see the great Khan. Marco Polo was born in c.1254 in Venice. He was a Venetian explorer and merchant whose account of his travels in Asia was the primary source for the European image of the Far East until the late 19th century. Marco's father, Niccol?, and his uncle Maffeo had traveled to China (1260-69) as merchants. When they left (1271) Venice to return to China, they were accompanied by 17-year-old Marco and two priests. Early Life Despite his enduring fame, very little was known about the personal life of Marco Polo. It is known that he was born into a leading Venetian family of merchants. He also lived during a propitious time in world history, when the height of Venices influence as a city-state coincided with the greatest extent of Mongol conquest of Asia(Li Man Kin 9). Ruled by Kublai Khan, the Mongol Empire stretched all the way from China to Russia and the Levant. The Mongol hordes also threatened other parts of Europe, particularly Poland and Hungary, inspiring fear everywhere by their bloodthirsty advances. Yet the ruthless methods brought a measure of stability to the lands they controlled, opening up trade routes such as the famous Silk Road. Eventually ,the Mongols discovered that it was more profitable to collect tribute from people than to kill them outright, and this policy too stimulated trade (Hull 23). Into this favorable atmosphere a number of European traders ventured, including the family of Marco Polo. The Polos had long-established ties in the Levant and around the Black Sea: for example, they owned property in Constantinople, and Marcos uncle, for whom he was named, had a home in Sudak in the Crimea(Rugoff 8). From Sudak, around 1260, another uncle, Maffeo, and Marcos father, Niccol?, made a trading visit into Mongol territory, the land of the Golden Horde(Russia), ruled by Berke Khan. While they were there, a war broke out between Berke and the Cowan of Levant , blocking their return home. Thus Niccol? and Maffeo traveled deeper into mongol territory, moving southeast to Bukhara, which was ruled by a third Cowan. While waiting there, they met an emissary traveling farther eastward who invited them to accompany him to the court of the great Cowan, Kublai, in Cathay(modern China). In Cathay, Kublai Khan gave the Polos a friendly reception, appointed them his emissaries to the pope, and ensured their safe travel back to Europe(Steffof 10). They were to return to Cathay with one hundred learned men who could instruct the Mongols in the Christian religion and the liberal arts. In 1269, Niccol? and Maffeo Polo arrived back in Venice, where Niccol? found out his wife had died while he was gone(Rugoff 5). Their son, Marco, who was only about fifteen years old, had been only six or younger when his father left home:thus; Marco was reared primarily by his mother and the extended Polo family-and the streets of Venice. After his mothers death, Marco had probably begun to think of himself as something of a orphan(Rugoff 6). Then his father and uncle suddenly reappeared, as if from the dead, after nine years of traveling in far-off, romantic lands. These experiences were the formative influences on young Marco, and one can see their effects mirrored in his character: a combination of sensitivity and toughness, independence and loyalty, motivated by an eagerness for adventure, a love of stories, and a desire to please or impress(Li Man Kin 10). Lifes Work In 1268, Pope Clement IV died, and a two- or three-year delay while another pope was being elected gave young Marco time to mature and to absorb the tales of his father and uncle. Marco was seventeen years old when he, his father and uncle finally set out for the court of Kublai Khan(Stefoff 13). They were accompanied not by one hundred wise men but by two Dominican friars, and the two good friars turned back at the first sign of adversity, another local war in the Levant. Aside from the popes messages, the only spiritual gift Europe was able to furnish the great Kublai Khan

Wednesday, November 27, 2019

Free Essays on The Light Of Darkness

Chopin’s â€Å"The Storm† leads us to believe that a sexually unfulfilled housewife or husband will eventually find sexual gratification somewhere else. That if people are not honest with their true feelings then somehow, somewhere their hidden intentions will become inevitable. Chopin reinforces this by Calixta and Alcà ¨e sudden and unintended passionate affair. Unfortunately, affairs are like things done in the dark of night, eventually the light of the day will shine. In Chopin’s story she portrayed the affair of Calixta and Alcà ¨e as being beneficial to their respective marriages, but no matter how understanding a person can be, the confession or the knowledge of an affair, the betrayal of such sacred trust, is usually devastating to a marriage. Sex is a very natural and important part of people’s lives, yet we are conditioned from small children to not let other people know how we really feel about our sex drives. This most especially applies to women from Chopin’s time era. Take for instance, that an unattached man can have sex with different women and it is socially acceptable, yet if an unattached woman has sex with several different men, she is considered a slut. That even in our more modern time era women are not suppose to have â€Å"sexual urges†. So we can only imagine want it was like for women in the 1800’s by author’s like Chopin. Chopin gives us the impression that Calixta and Bobinà ´t marriage is not a passionate one by her own description of Calixta and Bobinà ´t bedroom that had their four year old son’s bed next to Calixta’s side of the bed. We can assume that Calixta was a very passionate woman from several passages in the story and that she felt that she had to repress or deny her sexual urges, just by the placement of their son’s bed. It leads the reader to the idea that sex had to be done late in the evening and very quietly and passionless which probably was more than likely not very pleas... Free Essays on The Light Of Darkness Free Essays on The Light Of Darkness Chopin’s â€Å"The Storm† leads us to believe that a sexually unfulfilled housewife or husband will eventually find sexual gratification somewhere else. That if people are not honest with their true feelings then somehow, somewhere their hidden intentions will become inevitable. Chopin reinforces this by Calixta and Alcà ¨e sudden and unintended passionate affair. Unfortunately, affairs are like things done in the dark of night, eventually the light of the day will shine. In Chopin’s story she portrayed the affair of Calixta and Alcà ¨e as being beneficial to their respective marriages, but no matter how understanding a person can be, the confession or the knowledge of an affair, the betrayal of such sacred trust, is usually devastating to a marriage. Sex is a very natural and important part of people’s lives, yet we are conditioned from small children to not let other people know how we really feel about our sex drives. This most especially applies to women from Chopin’s time era. Take for instance, that an unattached man can have sex with different women and it is socially acceptable, yet if an unattached woman has sex with several different men, she is considered a slut. That even in our more modern time era women are not suppose to have â€Å"sexual urges†. So we can only imagine want it was like for women in the 1800’s by author’s like Chopin. Chopin gives us the impression that Calixta and Bobinà ´t marriage is not a passionate one by her own description of Calixta and Bobinà ´t bedroom that had their four year old son’s bed next to Calixta’s side of the bed. We can assume that Calixta was a very passionate woman from several passages in the story and that she felt that she had to repress or deny her sexual urges, just by the placement of their son’s bed. It leads the reader to the idea that sex had to be done late in the evening and very quietly and passionless which probably was more than likely not very pleas...

Saturday, November 23, 2019

Free sample - Blue Sky Software Consulting firm. translation missing

Blue Sky Software Consulting firm. Blue Sky Software Consulting firmBlue Sky being a software firm need constant change of leadership role since the technology is moving very fast and require regular up grades on the existing systems to compete effectively in the market. When Blue was the CEO he control this firm autonomously with little support from the technical staff, this was not a bad idea since he was the initiator but after being in the field for some time change was inevitable so as to get new managerial skills to spear head the operations of the firm. Blue used to consult nobody in managing the firm not even the other executives in the various divisions. He had no strategic plan for the firm stating that that was his firm and knows how to manage it. This was a bogus belief in the ever-changing business world. There had to be no long-term plans like those that the one Susan Hubres is pushing for. Susan being the planning and marking director had to put in place measure that could see the firm through its’ past hardships. We have learnt that in the past there were no executive meetings to discuss on the way forward and make suggestions. For any company to succeed in this era there has to be proper planning and the planning cannot be bestowed on one individual. Every department has its own problems, which need to be solved differently through discussions to get a wide field of ideas rather than relying on one person who can make mistakes. In addition, the other problem that faced Blue sky is the unbalanced distribution of works. The regional directors are young and new in the technical filed while the other side has those who have overstayed in the firm with many experiences in handling technical problems. This major problem needs to be solved by reshuffling them so that you get a balanced work force. Also the fact that older employees are almost retiring, they are less reluctant to expand the firm, if the problem is not solved now so that the younger directors get experience in future the firm might lack coordination due to lack of technical knowledge. Looking at various divisions of the firm they are managed differ ently, since this is a single business the structure of leadership should be centralized so that everything is coordinated from a central point and the new personnel should be motivated to be aggressive and expand the company. To achieve maximum potential of a worker little incentives can do the trick. Appreciating their contribution to the organization makes them loyal and team up together towards achieving their goals. In the past Blue Sky have not been doing much on this line though there was promotions based on individuals skills. This was good but to attain uniform development all the employees need to be motivated regardless of their positions in the company. Those who are doing manual work have a role of ensuring the firm’s image is maintained just like the CEO and directors. Taking them for retreats just as Susan suggested is a way of motivating them and they will interact amicable outside work places and build strong understanding of each other hence uplifting the company’s goals to greater extent. In addition, motivation can be done by setting targets and whoever achieves that he/she is given something on top of basic salary. In the past Blue sky give its’ employees retirement benefits as motivation and this actually maintained and make the teamwork extra hard to meet targets of the firm. Apart from that medical and insurance cover should also be introduce to motivate them even further. The strategic plan is in the process of changing and decision-making is now done by all the CEO and directors in board meetings. This is a positive change because everyone is looking forward to achieving the company’s objectives, which will in the end benefit them financially. In fact, they are overseeing ways of reducing costs and increasing profits. Employees have been encouraged to be aggressive and venture into new markets to serve more clients. Also due to competition from the Indian’s firms they have put in place mechanisms of approaching that and even plan to hire a specialist to look for more ventures that can promote the industry.   Blue Sky Company had the problems of poor coordination of its divisions and prior knowledge of ever changing market demands. For this to be solved there, should be a clear structure of managerial duties stating well the roles of each individual and put an outline on the flow of information. This can be done well if the firm set up policies and strategies on how to implement them. All policies and strategies should be tabled before a technical panel to discuss on them and make amendments before implementation. Following the theory of contingency there must be well coordination of all activities so that targets are achieved and the progress of each division must be assessed regularly to determine their position and potentials. The SWOT analysis should also be carried out to establish a good working environment and set up the team spirit necessary for the business growth.

Thursday, November 21, 2019

What is life Assignment Example | Topics and Well Written Essays - 1250 words

What is life - Assignment Example It is the relationships that we maintain that makes us social beings. But it is the quality of the relationships that we build up in our life time that makes us worthy, be it family, friends or colleagues. In order to feel ourselves worthy of our lives, we need to achieve happiness. Happiness cannot be perceived by all those who are wealthy and honorable and are indulging in the pleasures of life. Instead, happiness can be achieved by only those who are equipped with all these 'external goods of life' and are highly virtuous in their deeds as well as their thoughts. I agree with Plato, the ancient Greek philosopher, who describes that life will be meaningful only when we are able to distinguish the Good, by the pursuit of knowledge. As per Platonic epistemology, the idea of Goodness is innate and it is buried deep in our souls. This goodness, which exists in us even before our birth, is recalled in to our memory through learning. Learning helps to reflect this goodness in our actions and behavior. I also agree with Plato and his apprentice Aristotle in that the goodness of some people may outweigh others. It is this uncovered knowledge of goodness that inspire us to question the conventional wisdom if it seems contradictory to morals and human existence as life is made meaningful by revealing the ultimate truth of life, which can be revealed only by observing, interpreting and questioning the existing facts. For Epicurus, a worthy life denotes that one is essentially 'good' in nature, self-sufficient and enjoys a happy and tranquil life. He will be free of pain and fear, which are the indications of evil. As in the view of Augustine, the goodness in men is an indication that they are of the substance of God. It hence also means that everything that exists is ‘good’ and to lose goodness or to sin indicates that a man becomes unworthy of life. I also agree to the view of Tolstoy who exclaimed that life is impossible without the knowledge of oneself a nd one's purpose. The ideal purpose of life, according to Tolstoy, is to love and to serve humanity as we are the particles of the 'eternal source' and our life becomes meaningful when we become successful in making tiny changes to happen for the sake of humanity. I however object to the pessimistic view of Sartre who proclaimed that life is meaningless and that it ceases to be of worth once the illusion of being eternal is lost. Human life is and should be a representation of moral and intellectual righteousness and the feeling of being worthy to live is the end result of achieving the virtuous desires of life. 2] Our sensory perceptions are too limited that we cannot perceive the knowledge related to those things or concepts that go beyond our sensory capacities. Our knowledge as well as the concepts of the world will be limited if we are to rely on the knowledge gathered by mere sensory perceptions. Human beings are valued and considered superior to other life forms by their shee r ability to construct, receive and evaluate new perceptions, concepts and representations in the brain which are above the limits of senses.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Gathering of knowledge refers to its learning from experience, which was defined by Aristotle as the unorganized product of sense perceptions and memory. Experiences derived by the use of senses provide us with knowledge. Sensory perceptions that consist of sensations, feelings etc. are also experiences and they provide us with some knowledge. Here, we can indeed say that sensory perceptions do provide us with awareness and knowledge. But, based on the above refinements, it will be inappropriate to state that knowledge derives solely by sensory perceptions. In the view of the ancient Greek philosopher Plato, knowledge derived from sensory perceptio

Tuesday, November 19, 2019

The Chrysanthemum Essay Example | Topics and Well Written Essays - 750 words

The Chrysanthemum - Essay Example What is revealed in most of the religious texts, and what is practiced by the society are mostly contradictory. A female child suffers victimization at every stage of life. When she grows, marries, begets children, her responsibilities multiply. Her private ambitions stand curtailed. Circumstances compel her to suppress her many fond feelings for the growth of her innate desires and latent personality. How can a woman be the legal and spiritual equal of man in the true sense? John Steinbeck in his story The Chrysanthemum highlights the limitations under which a married woman lives. He writes not to sympathize with women, not condemn the society—he just mentions the facts, for which there are no tangible solutions. Her plight is a sort of inevitable confinement. Elisa is one such woman. She is as if imprisoned in a fort, being attacked by the enemy from outside. The nature seems to move in tandem with her moods. The story opens: "The high gray-flannel fog of winter closed off the Salinas Valley from the sky and from all the rest of the world. On every side it sat like a lid on the mountains and made of the great valley a closed pot." Every description by the author related to the life of Elisa is chiseled within the details of confinement. Her garden of flowers is surrounded by a wire fence. Flower and wire fence, create a picture, how her tender emotions are imprisoned. Through such enclosures, she watches the activities that are taking place in t he society. She has no conflict with her husband, everything apparently seems to go on well. Her dissatisfaction with her life has nothing to do with the attitudes of her husband and his disposition towards her. The story critically examines her psychology. The images of seasons, weather, plants and a animals—all work as natures agents to provided support to the happiness of her life. When a bright and energetic woman has to fall in

Sunday, November 17, 2019

Capital Budget Essay Example for Free

Capital Budget Essay Looking at River County plan for several capital acquisitions for the coming year which include the purchase of two new garbage trucks at $150,000 each, one new bulldozer at $240,000, three new riding lawn mowers at $16,000 each, and construction of an activity center in the part for $650,000. The expected lifetime of the various capital items is 10 years for the garbage trucks, 8 years for the bulldozer, 5 years for the lawn mowers, and 40 years for the activity center. Due to the current credit rating of River County, River County was approved for a 6% interest rate on all vehicles and lawn mowers, and a 3% interest on the activity center. The total cost to finance both garbage trucks for one year is $20,380.19 and the total cost is $203,801.90 for 10 years. The yearly cost to finance the bulldozer is $38,648.63 and the total cost is $309,189.04 for 8 years. The total cost of financing all three lawn mowers for a year is $11,395.03 and the total cost for 5 years is $56,975.15. The yearly cost to finance the activity center is $28,120.55 and the total cost is $1,124,822.22 for 40 years. The total cost for the capital budget from year 1 to year 5 will be $126,664.95. The total budget cost from year 6 to year 8 will $115,269.92 and from year 9 to 10 $76,621.29. From year 10 unto year 40, the budget would be $28,120.55 for the activity center. However, River County would pay off the lawn movers in 5 years, bulldozer in 8 years, and garbage trucks in 10 years the issue of depreciation stills needs to be addressed. The current value of the equipment would need to be appraised to determine if it is still operational according to River County standards, or do the equipment need to be replaced. If River County decides to replace the equipment then the revenue from the savage would be used to re-invest in to new equipment and the capital budget would be updated. With the current River County budget the tax revenues received from the county would be more than sufficient, but if there is a budget short fall, River County could issue 5 year municipal bonds to cover the cost. Reference: Finkler, S.A. (2010). Financial management for public, health, and not-for-profit organizations (3rd ed.). Upper Saddle River, NJ: Pearson Prentice Hall Martinson, O. B. (2002). A look at cost accounting in the service industry and the federal government.The Journal of Government Financial Management, 51(1), 18-25. Retrieved from http://search.proquest.com/docview/222373894?accountid=32521 Rodriguez, J. F. (1994). Sound principles: New adaptations. The Government Accountants Journal, 43(3),35. Retrieved from http://search.proquest.com/docview/222431343?accountid=32521

Thursday, November 14, 2019

Ethnic Minority Education in China: Finding a Path between Tradition a

Ethnic Minority Education in China: Finding a Path between Tradition and Development Introduction Educating a nation is no simple task. Even in the United States—which boasts a substantial tradition of public education, political stability, economic prosperity and a strong middle class—issues such gender and racial equality, diversity, and budget reality still cause continuous debate. For a nation like China, the task of educating its people is even more daunting. China has a population of 1.3 billion, an economy that is still developing, and thus even more stringent budget constraints. And although abandoning command economics for the free market in 1977 allowed double-digit economic growth through the 90’s, the now-uneven distribution of wealth (an inevitable result of capitalistic reforms) makes equality of access to education even more pressing of an issue. Not only is it now more difficult to achieve consistency in educational opportunity across the country, but in today’s information-driven economy, the effects of inferior education can also create a vicious cycle of poverty within a particular region. Complicating the issue further is the incredible variance in the styles of living and languages spoken by people in China. Although a common misconception is that China is an ethnically homogeneous country, this could not be further from the truth. Besides the majority Han (defined as the descendents of the Han empire ) there are 55 nationally recognized minority ethnicities who speak an estimated 80 to 100 different languages and follow numerous different religions. Some have become intergrated into the Han population, such the Manchus, who adopted Mandarin and Confucianism when they ruled China in the Qin... ...Girls in Southwest region.† The Christian Science Monitor. 16 Oct. 2001. 1 June 2003 http://www.csmonitor.com/2001/1016/p16s1-lekt.html Lee, MaryJo Benton. Ethnicity, Education and Empowerment: How mnority students in Southwest China construct identities. Burlington: Ashgate Publishing Ltd, 2001. Peopledaily.com. â€Å"Regional Autonomy for Ethnic Minorities.† http://english.peopledaily.com.cn/whitepaper/1(3).html Postiglione, Gerard A., ed. China’s National Minority Education: Culture, Schooling and Development. New York: Falmer Press, 1999. Sautman, Barry. â€Å" Expanding Access to Higher Education for Chna’s National Minorities: Policies of prferential Admission.† (Postiglione, 173-210) Wang, Wen. â€Å"Better Education for Ethnic Minorities.† Beijing Review 2001 No. 30. 29 May 2003 http://www.bjreview.com.cn/2001/200130/NationalIssues-200130(A).htm

Tuesday, November 12, 2019

Human and Plant Circulatory System

The human circulatory system includes the heart, blood vessels, and the blood. The circulatory system in humans is also known as the cardiovascular system. The main parts of the plant circulatory system are xylem and phloem. Humans and plants rely on their circulatory system a great deal. Plants and humans rely on their circulatory system to supply the body or plant with nutrients, humans to transport oxygen throughout the body, and plants to carry carbon dioxide throughout the body.The circulatory system in both humans and plants also help the body eliminate waste from the body of plants and humans. The xylems in plants are vessels, starting with the root of the plant where water and minerals are absorbed and efficiently carry the water throughout the body of the plant. The xylem also provides support to the plant. Nutrients or sugars produced through photosynthesis need to be sent to every cell in the plant, phloem makes this possible. Similar essay: Advantages and Disadvantages of Living in An Aquatic EnvironmentPhloem lives as long as the plant while xylems function for one year. The xylems of a plant can be seen when a tree is cut the rings of the xylem can be seen also telling the age of the tree, each ring represents one year. The heart in humans pumps the nutrient rich blood throughout the human circulatory system via blood vessels. The blood vessels pump the blood throughout the body allowing oxygen, nutrients, and hormones to be picked up in the lungs, intestines, and endocrine system.The various blood vessels in the human body then make a delivery to each cell in the body. The blood vessels then head back to the heart, on the way back carbon dioxide and waste is picked up to be exerted. Plant and animal circulatory systems are high functioning. Plants rely on gravity and water surface tension to transport nutrients throughout the body of the plant, humans need a pumping heart to continuously pump blood thr oughout the body.Plants and humans both have tube shaped vessels to carry the nutrients, water, blood throughout the body of the plant or human, they both also have two sets of vessels that travel in opposite directions, both circulatory systems are designed to bring nutrients throughout the body. Plant vessels have only water solutions going through the vessels while humans have red and white blood cells flowing through the vessels as well. Plant and human circulatory systems have a great deal in common and differ greatly. The two distinct system provide the best function for the human and plant.Humans are highly active and need the quickly action of the human circulatory system to reproduce and keep a continuous cycle of nutrients throughout the body. The circulatory system of plants are more constant and depends on the nutrients available in the environment in which the plant lives. . Rutishauser, S. (2011). â€Å"Transport in Plants† UntamedScience. Accessed Nov 21, 2012 at http://www. untamedscience. com/biology/plant-biology/transport-plants Carter, J. (2006) â€Å"The Circulatory System. † Retrieved November 20, 2012 from http://biology. clc. uc. edu/courses/bio105/circulat. htm

Sunday, November 10, 2019

Industrial Organisation Essay

This paper talks about the pros and cons of advertising and if it is a waste of society’s resources or not. Previously, much emphasis was not being given to advertising and the marketers used the strategy of market aggregation but in today’s world, the concept has changed and the demands of the society vary greatly because of which the advertisers have redesigned their marketing strategies in order to crater to their target market well. Media has great influence on the society and the marketers use advertising as their tool to persuade the consumers to purchase their products. Since advertising has a profound impact on the way the people understand life and their values, there are many things that the marketer must consider while promoting their products. Advertising can be simple as well as complex based on the product or service that is being advertised and it can be done on a small as well as on a large scale. To advertise, many kinds of media can be used depending on the nature and the complexity of the product. Similarly, advertising can be done for programs, causes and institutions as well besides which political advertising is also done. Since it has an indirect yet a very powerful impact on the society, ethics in advertising should always be ensured. Advertising has both pros and cons that have been discussed below. A lot of resources are consumed when advertising is done and today, it is being done everywhere and it is very difficult for the people to escape from its influence. Pros of advertising People who criticize advertising say that it is a waste of time and money and it corrupts the individuals and the society. However, advertising also has a significant potential for good and some of the benefits of advertising are mentioned below. Economic Benefits of Advertising Advertising contributes to the human development if it conforms to the moral standards and today, it is the best tool for utilizing the resources to respond to the socio-economic needs of the society. Advertising informs the people about the products that are available for their consumption based on which they can make their purchase decisions. Goddard, Lipczynski & Wilson 2009). Benefits of Political Advertising Political advertising contributes to democracy as well as it helps in economic well being of the society. It can contribute the society by letting the people know about the ideas and proposals of the parties and the new candidates who were unknown to the public previously. Cultural Benefits of Advertising Since advertising has a great impact on the media, it has the ability to exert positive influence on various decisions related to the media. Material that is intellectual and is of moral quality should be shown to the public in order to make the society better and to contribute in a positive manner. Moral and Religious Benefits of Advertising Companies are not the only ones that use advertising to market their products but advertising is also used by social institutions that also include the religious institutions that communicate messages that are not just helpful and constructive but they are also beneficial for the society and they help in motivating the people. Cons of advertising Despite of the fact of many positive areas of advertising, there are some grey areas of advertising as well. However, it would be more appropriate to say that there is nothing good or bad about advertising but it is all about the way it is being done. This tool can be used in a positive as well as in a bad way and the way in which it is used is what determines its pros and cons. Advertising harmful goods or making false assertions to exploit the human tendencies is not a good thing to do because this harms the society. (Jensen & Waldman 2005). Economic Harms of Advertising When the advertisers withhold important facts and misrepresent in the advertisements that are aired or are published in the print media, they tend to betray the people. Mostly, the advertisers not just use advertising only to inform the consumers about the product but also to persuade and to motivate them to purchase the product. Moreover, the brand related advertisement that is done can be creating serious problems as the advertisers might motivate the people to buy the product on the basis of the brand or status. It can act as an abuse for the humans and can harm the dignity of the people especially when it influences the attitudes and the values of the people through communications media. This affects the developing countries the most where most of the people are poor and these people are unable to buy everything but since advertising creates artificial wants, people are persuaded to buy the products. This makes the poor waste their resources instead of focusing only on the needs they really want to fulfill and the ones that are genuine because of which development falls behind. Governments that try to develop market economies find it difficult to function well. Harms of Political Advertising Although political advertising supports the governments in democracy but it also serves as an obstruction since the costs involved with advertising limit the political competition. Besides this, the politicians might also tend to distort the image of the other candidates by harming their reputation. Cultural Harms of Advertising The end result of advertising can be a corrupting influence on the cultural values of the people and it can harm the economic condition of the country. The main concern of the developing nations is that advertising not only dominates the people but it also manipulates them to convince them to make a positive decision. The communicators feel tempted in order to attract larger audiences that the advertisers can approach through them. Besides this, the communicators also tend to ignore the educational and the social needs of the society especially those segments that are poor and old. Moreover, stereotyping becomes common when advertising is being done and this places one group as disadvantaged when compared to their relation with the other groups. For instance, the women are being treated badly and are exploited in the advertisements. (Carlton & Perloff 2007). Moral and Religious Harms of Advertising Advertising can be morally uplifting but on the same side it can be vulgar and degrading as well as it can motivate envy and lust. Advertisers today are also showing immoral ads that they should not show to the people as the children and the under aged are also the ones who tend to view them. Pornography and violence have become common and the media is showing it without any legitimate restriction because of which the cultural norms are at stake. The darker side of the human beings is shown by people committing sins, violating rules and committing thefts and when the children and the youth watch all these kinds of things on the media, they tend to copy the people shown on the media that later disrupts the culture of the society. All this have created serious social problems and the youth and the children are being affected negatively. With this, it is apparent that advertising is playing a role of a threat to the religion and is causing many issues that fall outside the domain of the moral values and ethics. Religious themes and images are also being used by the advertises to sell their products and it is acceptable if they do this in an acceptable manner but when they cross their limits especially when they show things that are offensive or when they exploit the religion, this is when the idea turns out to be a total failure. In some cases, advertising is used by the media to promote the products and services and also to inculcate values in the people but the kind of advertising that is immoral should be strictly forbidden. Conclusion Advertising serves as a means of survival for the businesses that publish and broadcast operations as the revenue they earn from advertising is very important for them. Media is the one primary source through which the advertisers advertise and can reach their target market to deliver the message they want to. For this purpose, the advertisers make their content interesting and such that would attract the customers. Therefore, the media has a lot of dependency on the advertisers who place their ads either on the television or in the print media in the newspapers or magazines (Andreosso & Jacobson 2005). After reviewing the pros and the cons of advertising, we came to know that it can be good and bad at the same time but it is just the usage that makes it beneficial or a threat. I would therefore say that advertising is not a waste of resources if it is being done in a positive manner and by this I mean that there are some aspects that should be taken care of by the advertiser when making advertisements. Truthfulness in Advertising When advertising, the advertiser should ensure that the ad that is being made is based on truth and the ad should not mislead the people in any way. The idea of the ad should be to inform the people about the benefits and the features of the commodity but no misinterpretation should be done. The Dignity of the Human Person The people who are being shown in the ad should be treated with dignity and the women especially should not be exploited in any way. Advertising and Social Responsibility When the companies make profits, it is their duty to practice corporate social responsibility and to ensure that they are being ethical in every way. The companies should not only help in the up building of the society but they should also give messages to the public that would help in the betterment of the society. For instance, the pharmaceutical companies should give message for public awareness pertaining to safe water or typhoid.

Thursday, November 7, 2019

Remoción de condiciones de la residencia por matrimonio

Remocià ³n de condiciones de la residencia por matrimonio Los extranjeros que obtienen la tarjeta de residencia por matrimonio  con un ciudadano antes de cumplir los dos aà ±os de casados  deben solicitar la remocià ³n de las condiciones si quieren conservar su estatus de residentes. Hay que hacer la remocià ³n de la condicionalidad 90 dà ­as (3 meses) antes de que expire la tarjeta de residencia condicional. A partir de ahà ­ todas las green card que tenga sern definitivas, pero habr que renovarlas antes de que expiren. Quà © hacer para la remocià ³n de las condiciones de la tarjeta de residencia Rellenar conjuntamente ambos cà ³nyuges la planilla I-751 y enviarla al centro del USCIS que corresponda junto con el pago de la tarifa y la documentacià ³n necesaria. La planilla debe rellenarse utilizando sà ³lo un bolà ­grafo de tinta negra. Escribir N/A para dejar sin contestar las preguntas que no le afectan a su situacià ³n personal y escribir NONE cuando la respuesta deba ser ninguno. Si para contestar a alguna pregunta no llega el espacio proporcionado en el formulario, entonces tomar una hoja en blanco, escribir en la parte superior de la misma el nombre del residente permanente, su Alien Registration Number y la seccià ³n y nà ºmero de pregunta que se va a contestar en esta hoja adicional. Cundo no estn obligados los cà ³nyuges a rellenar conjuntamente la planilla I-751 Cuando el matrimonio haya sido de buena fe pero haya finalizado por viudedad, nulidad o divorcio. En este caso, adjuntar documento que acredite el fin del matrimonio. En los casos de divorcio à ©ste se ha tenido que producir por un caso de violencia o crueldad extrema hacia el cà ³nyuge extranjero. Incluso en los casos en los que el matrimonio no se ha disuelto pero el cà ³nyuge extranjero ha sufrido violencia domà ©stica à ©ste puede presentar en solitario la solicitud de remocià ³n de las condiciones de la tarjeta de residencia. Pero deber adjuntar documentacià ³n que pruebe esta situacià ³n, como son rà ©cords mà ©dicos, policiales, de asistentes sociales o de una corte. Incluso fotografà ­as de lesiones producidas por el abuso o declaraciones de un centro de acogida a và ­ctimas de la violencia domà ©stica. Documentos que se deben adjuntar con la peticià ³n Una fotocopia legible de la tarjeta de residencia por ambos lados. Documentos que sirvan de evidencia de que el matrimonio no es fraudulento y se ha celebrado con el à ºnico propà ³sito de conseguir los papeles. Entre los ejemplos de documentacià ³n que sirve para este propà ³sito destacan: Certificado de nacimiento de hijos en comà ºn.Hipotecas en comà ºn, contrato de arrendamiento, cuentas de banco de ambos cà ³nyuges, prà ©stamos, facturas a nombre de los dos, seguros de vida a favor del otro.Declaraciones juradas de al menos dos personas que conozcan la naturaleza del matrimonio y està ©n dispuestas a testificar que se trata de una relacià ³n de buena fe. En su declaracià ³n deben indicar su nombre completo, fecha de nacimiento, lugar de residencia y cà ³mo es que conocen al matrimonio.Adems, si se ha sido arrestado, demandado, o condenado en corte debe enviarse la documentacià ³n original que debe suministrar la agencia policial que realizà ³ el arresto, o la corte que sentencià ³ condenando o absolviendo. Y si se ha cumplido la condena, documentacià ³n original de ello. En los casos de multas de trfico no hay que notificarlas si no ha habido arresto y sà ³lo se ha impuesto pà ©rdida de puntos de la licencia de manejar y/o una multa inferior a los $500. Pero sà ­ deber hacerse cuando estn relacionadas con haber tomado alcohol o drogas. Si se adjunta algà ºn documento en un idioma distinto del inglà ©s, deber ser traducido por una persona que certifique que tiene un adecuado conocimiento de ambos idiomas. Costo de remover las condiciones de la tarjeta de residencia Este trmite tiene un costo de $590. En realidad hay que pagar $505 por el acto de la remocià ³n las condiciones y $85 por la gestià ³n de los datos biomà ©tricos (toma de huellas digitales, etc.). Adems, si un ciudadano americano hubiese pedido la tarjeta de residencia condicional para sus hijastros, adems de para su cà ³nyuge, deber abonarse $85 por cada nià ±o o muchacho para el que se realice el trmite de quitar las condiciones. Esto aplica sà ³lo en los casos en los que los chicos adquirieron la residencia al mismo tiempo que su padre o su madre o en los 90 dà ­as siguientes. Si tomà ³ ms tiempo, debe entonces rellenarse un I-751 por cada muchacho en esa situacià ³n. A dà ³nde enviar la documentacià ³n Depende del lugar de residencia habitual. Las personas que viven en los estados de Alaska, Arizona, California, Colorado, Dakota del Norte, Dakota del Sur, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Montana, Nebraska, Nevada, Ohio, Oregon, Utah, Washington, Wisconsin y Wyoming o en los territorios de Guam o la Samoa Americana deben enviar la peticià ³n a: USCIS California Service CenterP.O. Box 10751Laguna Niguel, CA 92607-1075 Pero si se vive en: Alabama, Arkansas, Carolina del Norte, Carolina del Sur, Connecticut, Delaware, Washington, D.C., Florida, Georgia, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Mississippi, Nuevo Hampshire, Nueva Jersey, Nuevo Mexico, Nueva York, Oklahoma, Pennsylvania, Rhode Island, Tennessee, Texas, Vermont, Virginia, y Virginia Occidental o en las Islas Và ­rgenes Americanas o Puerto Rico, entonces se enviar la documentacià ³n a: USCIS Vermont Service Center75 Lower Welden StreetP.O. Box 200St. Albans, VT 05479-0001 Entrevista Estas 65 preguntas dan una idea de quà © esperar en la entrevista a esposos. La finalidad es intentar diferenciar entre un matrimonio real y otro de mera conveniencia. El caso especial de cà ³nyuge de militares Las personas que desean remover las condiciones de su green card cuando estn en el extranjero acompaà ±ando a su cà ³nyuge que es militar o trabaja para el gobierno de los EEUU debern adjuntar dos fotos tipo pasaporte y una tarjeta con sus huellas digitales tomada en una oficina consular americana. Consejo y advertencia Se recomienda tomar este test sobre  cà ³mo obtener y conservar la tarjeta de residencia.  Sirve para asegurarse conocer informacià ³n esencial. Finalmente, los extranjeros que adquieren la green card por  ser inversionista  tambià ©n obtienen una tarjeta de residencia temporal. Pero para remover las condiciones deben seguir un trmite distinto. Este es un artà ­culo informativo. No es asesorà ­a legal.

Tuesday, November 5, 2019

What Is the Specific Heat of Water How Is It Special

What Is the Specific Heat of Water How Is It Special SAT / ACT Prep Online Guides and Tips If you’ve ever walked along a beach on a sunny day and dipped your toes in the water to cool them off after the hot sand, you’ve taken advantage of the specific heat of water. Despite how it may sound, specific heat doesn’t refer to the exact temperature of something. It’s a larger scientific concept that has to do with the energy it takes to heat a substance up. As you might have noticed from the example, not all substances warm up at the same rate- hence the different temperatures of the sand and water. Water’s specific heat is one of its most interesting characteristics. In this article, we’ll be covering what specific heat is, what equation you use to find specific heat, and why water’s specific heat is so high. The stove, pot, water, and steam all have different specific heats. What Is Specific Heat? Specific heat is a measure of heat capacity, or how much heat a material can store when changing temperature. A high heat capacity means that a substance can absorb a lot of heat before registering a change in temperature- think about how long it takes for a pot to get warm to the touch on the stove versus how long it takes the water inside to get warm. That means that water has a higher heat capacity- it can store more heat before changing in temperature. Specific heat refers to the exact amount of heat needed to make one unit of mass of a substance one degree warmer. Returning to our example, specific heat would identify exactly how much heat is required to make one unit of water, such as one cup, one degree warmer. Because heat is really a measure of energy transfer, it’s more accurate to say that specific heat is actually a statement of how much energy a substance can absorb before a one-degree change in temperature. Specific heat is typically measured in Joules and kilojoules per one gram of mass, with Celsius as a measure of temperature. Kilograms and Fahrenheit may be used, but it’s rarer. A substance’s specific heat can be affected by temperature and pressure, so specific heat is typically determined at constant temperature and pressure, typically 25 degrees Celsius. What Is the Equation for Specific Heat? The equation to calculate specific heat is: $$Q = s Ãâ€" m Ãâ€" ΔT$$ $Q$ represents the amount of heat, $s$ the specific heat (${\Joules}/{\gram *  °\Celsius}$), m the mass of the substance in grams, and $ΔT$ the observed change in temperature. Different kinds of water, such as seawater, may have different specific heat. What Is the Specific Heat of Water? Some substances heat up quickly, while other substances heat up slowly. Water is one of the latter- it has a high specific heat capacity because it requires more energy to raise the temperature. Water has a specific heat capacity of 4182 J/kg °C. Because water is such an important and common substance, we even have a special way to identify the amount of energy it takes to raise one gram of water by one degree Celsius- a Calorie. This is different from the kind of calorie we talk about in food. That kind of calorie is equivalent to 1,000 Calories, which is why food-related calories are also sometimes referred to as kilocalories, or kcals. The specific heat of water is quite a bit higher than many other common substances. For example, the specific heat of iron is 449 J/kg °C, sand is 830 J/kg °C, and oak timber is 2400 J/kg °C. That’s because water, comprised of two hydrogen atoms and one oxygen atom, is electronegative. An electronegative atom is more likely to draw electrons to itself, because one side of the atom will have a partially positive charge and the other will have a partially negative charge. The opposite-charged sides are naturally drawn to one another, forming a weaker hydrogen bond. That’s why water is able to flow past itself, but also bond together- it’s constantly forming and breaking these bonds. These bonds are also why liquid water has a high specific heat. Any energy put toward heating water is split between breaking the bonds and heating the water. Because of this, it takes more energy to heat water than it does other substances. For example, if you’re at the beach on a sunny day, you’ll notice that the sand is often quite hot to walk on, but the water always feels cool, even in the shallows. That’s because sand has a lower specific heat capacity- it takes less energy to raise the temperature by one degree. Because water has a high heat capacity, it requires more energy to raise the temperature by one degree. The sun puts out a more or less constant rate of energy, which heats up sand more quickly and water more slowly. Sand has a much lower specific heat than water- that's why it gets hot so fast! Specific Heat Table If you’re not already familiar with Joules and Calories, these numbers might seem a little abstract. Take a look at this table to familiarize yourself with some common specific heats according to both Joules and Calories, and compare those to what you know of how these substances heat up! Material Specific Heat in J/kg °C Specific Heat in Cal/gram °C Gold 129 0.031 Air 1005 0.24 Leather 1500 0.36 Olive oil 1790 0.43 Paper 1336 0.32 Table Salt 880 0.21 Quartz Sand 830 0.19 Steel 490 0.12 Liquid Water 4182 1.00 Wood 1300 - 2400 0.41 What’s Next? If the specific heat of water has you all fired up about chemistry, AP chemistry may be for you! Check out this AP chemistry syllabus to learn more about what topics will be covered. Or maybe you're already in AP chemistry and you're looking for some tips and tricks for how to ace your exam. Check out this guide to the AP chemistry exam for everything you need to know! If you're not quite ready for the exam but you need a little extra boost in your AP chemistry course, this AP Chemistry study guide may be just what you're looking for.

Sunday, November 3, 2019

Managerial Economics Essay Example | Topics and Well Written Essays - 1000 words

Managerial Economics - Essay Example The trade agreements have reduced prices of goods and services of America in foreign markets and also in the home country; tariffs and taxes on these products have been eliminated to a considerable extent. Overall benefits because of globalization are numerous but the major one is surging demand of products and services along with reduction in their prices. As a result of globalization and trade agreements, foreign goods are available at cheaper prices and more American workers are losing their job as labor cost is rising at an accelerating pace. Globalization Globalization has helped in easing up trade between countries as it allows exchange of information, products, resources, services and markets at international level and gives organizations the opportunity of interacting with markets present in different countries. According to globalization theory, cited by Rogers and Hyatt (2012), there are about six processes of globalization that are dynamic and interdependent such as: 1. In crease in economic dependence across the world 2. Dramatic rise in exchange among countries on cultural, economical and resources level. 3. Breakthrough innovations in technological field allow quick access to important and new ideas and information. 4. Space and time has been compressed. 5. Institutions and events have been disembodied that allow restructuring and realignment of interaction on social level across time and space. 6. Reflexive processes have increased global consciousness. Hence, government policy makers have to take into account the factors that are impacting globalization as it has become an important part of every economy. In addition, many governments have changed their policies to support Foreign Direct Investments within their countries so that economy gets boosted (Castle, 2012). Trade Agreements – Protectionism or Deregulation Trade Agreements are being done on an increasing rate among countries to cope up with the recession that has significantly impa cted their economies. According to some researchers, Trade Agreements have helped in taking advantages of benefits being offered to each party; on the other hand, some critiques have argued that it poses threat to local manufactures and service providers (Shah, 2010). In economic policy, protectionism is used to create some restrain in trade through various measures like regulations, quotas and tariffs; it is used in discouraging certain goods imports and give protection to domestic markets as well. On the other hand, deregulation is done to have free economic activity that is free from binding rules of the state; the main idea of this attempt is to boost competition in the country (Labonte, 2010). Some critics have referred to protectionism as a barrier to free trade as it makes certain industries eligible for subsidization that means competition reduces to a greater extent as everyone is treated on an equal basis. However, deregulation allows easy trading amongst countries and mot ivates domestic producers to contribute more in its respective economy. Inflation Inflation is described as increase in price of goods and services (Amadeo, 2012). When inflation is increased, individual’s standard of living falls considerably; each dollar spent for purchasing will buy less amount of thing being bought and more money will be required to get hold of same goods and services. When the inflation is mild, it can significantly impact the economic growth of a country. Healthy economy is one in which prices rise slowly and gradually so that future increase in prices can be avoided. All government policies have to ensure that inflation is controlled so that prices of goods and serv

Friday, November 1, 2019

Coca Cola's branding strategy Essay Example | Topics and Well Written Essays - 500 words

Coca Cola's branding strategy - Essay Example For example, when the company decided to change the taste of its prime product Coke in the 1980's the result was vigorously unfavorable and the company authorities had to dump the plan. The term 'branding strategy' deals with the variables that formulate and execute the probable public perception about the brand or brands of a company. The future success of the company depends on this branding strategy. When a company like Coca Cola is taken into consideration it could be safely stated that their impetus on branding strategy has remained successful throughout the century with ground breaking success notes. While selecting the branding strategy by the officials it is always kept in mind that the direct marketing is at its optimum level and the supply chain and distribution system is always at its most advantageous position. In addition, there is always the potential to innovate new sister brands corresponding the local taste and priorities. For example, Coca Cola can boast on having over 500 flavors in its booty. Furthermore, there was bottled water branded under the equity that really took the market by storm in 2000. There are about four core brands operating under the over head of Coca Cola.

Wednesday, October 30, 2019

Facial Expression Categorization by Chimpanzees Using Standardized Essay

Facial Expression Categorization by Chimpanzees Using Standardized Stimuli - Essay Example Four experiments were conducted onchimpanzees using a set of standardized, prototypical stimuli created using the newChimpFACS coding system. 1) The first experiment was to determine whether chimpanzees could discriminate the3D facial expression figures in a MOT (matching-to-sample). It was a reproduction ofthe study by study by Parr, Hopkins, et al. (1998) Procedure: Data were collected on experimenting 6 male and female chimpanzees aged11 years and above. They were tested in their home cage. The computer placed in anaudio visual cart was positioned about 30 cms from the cage and the eye of each animalwas about 40 cms from the computer. A joystick was attached protruding 4 cms into themesh. The experiments conducted were: 1) Initial Discrimination of Poser Stimuli 2)Inversion Effect for Facial expression 3) Examining Perceived Dissimilarity usingMultidimensional Scaling 4) Discriminating Facial Expressions using ComponentMovement. Experiment 1:The aim of this initial experiment was to verify whetherthe Poser facial expression stimuli were prominent for the subjects, and whether it couldbe discriminated at high levels of skill and that expressions were dealt with no evidentparent stimulus biases. The analysis showed that 'scream' was the most salientexpression to single out. In fact the subjects reached the final testing criteria for screamsin minimum time. Experiment 2:Experiment 2 revealed a significant inversion effect suggesting a generalconfigural processing strategy for all expressions. Experiment 3:Subjects' pattern of error when differentiating all expressions. Apart from screams and pant-hoots showed much difference based on the identity of thefoil expression. They share the majority of their individual component movements, suchas the bared-teeth display, the presence of these similarities did little to confuseperformance. The MDS analysis provides a statistical interpretation of howexpressions were categorized based on their perceived dissimilarity. Experiment 4:The results showed that for each facial expression, at least one component movement wasseen to

Sunday, October 27, 2019

Vodka In An Absolut World

Vodka In An Absolut World Every bottle of Absolut Vodka is produced in Ahus, in southern Sweden where the wheat that gives Absolut Vodka its smooth grain character grows. Absolut Vodka is produced from winter wheat, a hardy wheat grain that centuries of experience have shown to produce superior vodka. Absolut Vodka uses a process called continuous distillation, introduced in Sweden in 1879 by The Vodka King Lars Olsson Smith (Pernod Ricard, 2009). The water it uses comes from our own deep well. Producing its vodka in one location using local raw materials gives VS Absolut Spirits complete control of all stages of production and ensures that every drop meets the companys high quality standard. Unlike other vodkas, the Absolut Vodka flavors are made by blending the vodka with only natural flavors and no sugar is added. In fact, Absolut is as pure as vodka can be. Still, that purity has a certain taste; rich, full-bodied and complex, yet smooth and mellow with a distinct character of grain, followed by a hint of dried fruit (2009). Absolut Vodka currently comprises its products within many flavors, such as vanilia, raspberri, apeach, ruby red, pears, and mango. All Absolut Vodka products can also be enjoyed neat or mixed in drinks. In addition, the shape of the Absolut Vodka bottle has made it one of the worlds most iconic products reinforces the brands strong design heritage. The bottle shape of the Absolut Vodka bottle has made it one of the worlds most iconic products reinforces the brands strong design heritage. It looked elegant, different, simple and very Swedish, and was decided that there should be no label not to hide the crystal clear liquid. Blue was decided upon as the most visible and elegant color for the Absolut Vodka logo. The flavor comes in a transparent bottle in order to show how pure and clear its vodka is. The brand values of Absolut are defined as Clarity, Simplicity and Perfection. All three are there, visible on the bottle. Absolut Vodka currently comprises the following products within the same quality framework: Year Product 1979 Absolut Vodka 1986 Absolut Pepper 1988 Absolut Citron 1992 Absolut Kurant 1999 Absolut Mandrin 2003 Absolut Vanilla 2004 Absolut Raspberri 2005 Absolut Apeach 2006 Absolut Ruby Red 2007 Absolut Pears, Absolut 100, Absolut Mango 2008 Absolut Los Angeles 2009 Absolut Boston 2010 Absolut Berri Acai, Absolut Brooklyn, 2011 Absolut Wild Tea, Absolut San Francisco Source: http://en.wikipedia.org/wiki/Absolut_Vodka Creativity is what drives Absolut brand forward. That applies not only to the marketing and design, but also to the product development. When launching a flavour, the Absolut Company wants to make room for new cocktail experiences. 3. Brand Positioning Absolut Vodka is positioned as premium brand in the minds of the target consumers. The price of the product is high. Absolut is one of the expensive brands among the leading brands in the U.S. as illustrated in Exhibit 4. The company also tried to feature the product as a high end product. For example, Absolut had an identity campaign termed Smart, showy, sassy, sophisticated and stylish. By this kind of brand personality statement, the brand was associated with the fashion conscious, rich, desperate and dynamic lifestyle-namely the Absolut Lifestyle. Absolut entered Glamour world and tried to relate the brand with fashion world. In the Lifestyle magazines, the glimpse of a trendy tanned fashionable girl posing and wearing Absolut Vodka marked attire became widely visible. The brand personality of Absolut was communicated successfully with the help of a series of aesthetically designed advertisement campaigns both in print and in electronic media. The word Absolut was punned in conjunction with creative images of the bottle and with strong positive feeling awakening words or phrases. Absolut went for simple, but sophisticated ads a classy picture of the bottle accompanied by a witty caption (Facts Abusolut Ads, 2009). Those advertisements have not only broken advertising records year after year but also have captured the eyeball alongside the imagination of the general public. The advertisement campaigns were nice to look at, easy to understand yet had the spark of intelligence and smartness. The modes featuring in the advertisement had a tanned skin most of the times thus the brand tried to relate itself with a sense of sunny, urban and dynamic lifestyle. The brand was more inclined to lay emphasis on girls. Because vodka is an odorless drink and do esnt give any quirky sensation while drinking, this was assumed that girls would love this kind of product features. Absolut Vodka soon became news. The latest ads often started getting journalistic coverage in magazines and on TV. Everybody talked about Absolut campaigns be it the Absolut Manhattan ad portraying an aerial view of New Yorks Central Park in the shape of an Absolut Vodka bottle or 26 Russian painters creating their own most personal impressions of the bottle. Over the years Absolut has commissioned not only over 300 painters, but also leading artists in all fields like sculptors, glass designers, musicians and fashion designers. The main strategy of the brand was to avoid relating the product with only one particular lifestyle and the ads were to have a timeless but contemporary theme. Absolut Vodka can be proud of its ads in crossing the line between advertising and art using different medians such as paintings, limited edition bottles, shirts, and sculpture (Brand Spotlight: Absolut Vodka, 2010). Many famous artists worked for the company, including Andy Warhol and Keith Harris. TBWAs branding campaign for Absolut Vodka was listed as one of the top ten campaigns of the last century by Advertising Age and the campaign won many awards including an Effie and Kelly awards which are probably the most prestigious awards in the advertising industry (2010). Those highly accepted and widely popular advertisements campaigns could successfully del iver the main brand positioning ideas of Absolut Vodka, i.e. premium product, high quality and association with art and a good life. 4. Competitors and their Campaigns In addition to Absolut Vodka, there are over other 30 vodka brands in the U.S. market as shown in Exhibit 2. Those brands are original from nine countries such as Belgium, Britain, Denmark, France, Finland, the Netherlands, Poland, Russia (Latvia and Estonia), and Sweden. Apart from American made brands existing in the market such as Popov, Gordon, etc. there was the emergence of new American made vodka brands in the past several year such as Skyy, a lovely San Francisco spirit, the newly arrived Teton Glacier, unique vodka made in Idaho, etc (Department of Liquor Control, 2009). In 2007, there were seven leading vodka brand in the U.S. market including Smirnoff, Absolut, Grey Goose, Skyy, Stolichnaya, Ketel One, and Svedka respectively as shown in Exhibit 3. These brands are made in different countries. However, the American made brand like Smirnoff was ranked the number one U.S. market share in 2007, followed by Absolut Vokda. A brief profile of five leading brands that were Absoluts competitors and their campaigns in 2007 will be discussed in next session. 4.1 Smirnoff Smirnoff is the #1 selling vodka in the U.S and the world. It had a 17.2% share in 2007. It is originally produced in Russia, the recipe found its way to America in the early 1900s. Smirnoff is one of alcohol brands of Diageo (Dee-AH-Gee-O), the worlds leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, JB, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines. In November, 2006, Smirnoff renewed its alliance with James Bond in the film Casino Royale. The alliance involved a multi-million dollar media campaign, which was activated in the U.S. and around the world. The campaign included a broadcast advertising campaign; on- and off-premise promotions and sweepstakes; a global public relations campaign; and a fully interactive Casino Royale microsite (Zydel, 2006). Smirnoff had the close partnership with Bond in 1962à ¢Ã¢â€š ¬Ã‚ ²s Dr. No. In a scene when the villain hands Sean Connery a Martini, shaken not stirred made with Smirnoff Vodka. This monumental moment in film made some impact on the way martini drinkers made their cocktails, shifting from the traditional gin to a vodka-based drink and popularizing the vodka martini the world over (2006). Exhibit 5 shows a cross-promotional ad for James Bond Casino Royale and Smirnoff Vodka and some scenes in James Bonds movie in 1962s. In August, 2007, Smirnoff launched its largest ever marketing campaign ( £5M) which was named Sea to promote the brand. It centers around a 60-second commercial created by JWT, which premiered on 17 August 2007 in showings of The Bourne Ultimatum at selected cinemas across the United Kingdom. There were various tie-ins launched, including the Smirnoff Purifier, an online game, point of sale Smirnoff purity kits, and a tour of a custom-built Smirnoff Purification Installation used to make drinkable samples of water taken from saline or otherwise undrinkable water at selected sites (Sea: Advertisement, 2010). 4.2 Grey Goose Grey Goose was imported to the United States by the Sidney Frank Importing Company which is located in New Rochelle New York. In 1997, the brand became national prominence when it was awarded substantially for its quality in the U.S. In 2004, Sidney Frank then sold the right of manufacturing to Bacardi. Grey Goose was the first prominent French vodka but has seen some competition from Nuage, Ciroc and Idol which are now on the market. Each of these vodka brands are premium brands sold in North America (Grey Goose Vodka, 2007). In 2007, it held a 6.3% share of the U.S. Market. In 2007, claiming itself to be the Worlds Best Tasting Vodka, Grey Goose launched its new Discerning Taste advertising campaign which was produced by New York-based @radical.media. The campaign was the brands first major advertising effort since its acquisition by Bacardi Limited in 2004. It consisted of four different print advertisements and three broadcast spots. Creative elements of the campaign capture particular moments, people, places, and events in the lives of Grey Goose consumers revealing their unyielding lifestyle of discerning taste. The theme of the advertising platform supports the brands commitment to represent more than just a spirit, but a luxurious lifestyle brand. The print composites reveals the back stories of Grey Goose drinkers by portraying images ranging from playing golf to a spontaneous late night dinner with friends. These snapshot moments suggest that a Grey Goose drinkers inherent eye for detail leads them to seek refined subtleties in more than just th eir vodka but in all aspects of life (Grey Goose Vodka 2007 Advertising Campaign, 2007). The advertising campaign commenced in conjunction with the U.S. Open Tennis Championships in which Grey Goose was the Proud Promotional Partner of the tournament. The advertisements surrounded broadcast coverage on the USA Network and appeared on target outlets such as the Golf Channel, ESPN, and HD Networks and in print outlets such as BlackBook, Departures, GQ, Golf Digest, Travel + Leisure, Vanity Fair and Wine Spectator (Grey Goose Vodka 2007 Advertising Campaign, 2007). 4.3 SKYY SKYY is one of the fastest growing spirits globally and the leading domestic super premium vodka in the United States (Baker Hearn, 2005). The brand was launched in 1992 by Skyy Spirits, LLC who is the US-based wholly owned subsidiary of Gruppo Campari (Milan: CPR.MI) and the definitive marketer and distributor of super-premium and luxury spirits brands in North America. It had 4.6% U.S. share. Skyy vodkas highest quality and ultimate smoothness are perceived by consumers due to the state-of-the-art process of quadruple distillation and triple filtration (2005). According to the good design of its distinctive cobalt blue bottle and award-winning marketing communications, SKYY is synonymous with quality, sophistication, and style (2005). SKYY Vodka let the worlds most accomplished and controversial photographers interpret the brands sexy image in bold and daring fashion (Press Release: Skyy Spirits Unveils Sexiest Ad Campaign in Skyy  ® Vodka History, 2010). In 2007, SKYY looked to acclaimed photographer and independent filmmaker David LaChapelle to shoot the powerful, tantalizing images that captured the essence of cocktail glamour and the jet set lifestyle which would constitute its third campaign. The national campaign was named Cocktail Moments and was available for national outdoor, print, and online. Exhibit 6 shows some ads for this campaign. The creative was launched outdoors beginning January 2007 in LA, Chicago, Miami and San Francisco (2010). Magazine insertions start in February of 2007 in men and womens entertainment and lifestyle publications, including ESPN, InStyle, US Weekly and People, as well as on www.SKYY.com. The ads also ran as banner ads on selected websites including ESPN.com, Evite.com, an d Gay.com, starting in mid-February. Due to its bold, sexy imagery, SKYYs ads have become collectible pieces of artwork (2010). 4.4 Stolichnaya Stolichnaya has its origins in the Moscow State Wine Warehouse No. 1 which was opened in 1901 by the authorities to ensure higher quality vodka production (Stolichnaya, 2010). It was the first vodka to be introduced and imported into the USA, in 1972. Stolichnaya was at this time a good choice to the USA-produced vodka brands as it tasted milder due to a more refined distilling process (2010). However, Stolichnayas popularity has been dependent on the political climate between the U.S. and the former USSR. In 2005, Stolichnaya was included in the Pernod Ricard portfolio. Pierre Pringuet, Managing Director of Pernod Ricard said We needed a major vodka to boost and balance our product range. Stolichnaya signalled our first step in the vodka market and we are proud of our achievements in developing this fine brand. But with ABSOLUT, we have now made a giant leap forward! (Pernod Ricard, 2008). Since 2005, sales of Stolichnaya grew up from 2.1 million to 3.4 million cases and it had a 4.2% share. In 2007, the brand received several awards including Best New Product in the U.S. and Best New Event in the UK. Additionally, its benchmark Ultra Premium Stolichnaya Elit also got the highest rating by the U.S. Beverage Tasting Institute (2008). While renovating the brand, Pernod Ricard launched a new advertising campaign for the Stoli family in order to remind consumers to Choose Authenticity on April 9, 2007 (Pernod Ricard USA, LLC., 2007). Exhibit 7 presents ads of this campaign. The campaign debuted in leading U.S. magazines as In Style, Rolling Stone, and GQ in May, 2007. The new campaign was in a visual style and based on a Russian artistic movement called constructivism, that celebrated the strong industrial structures of the early 20th century when there was the creation of Stolichnaya (2007). The campaign depicted positive Russian icons in a proud tone and humorous way. One of the first ad executions headlines was The Mother of all Vodkas, from the Motherland of Vodka. The new campaign was developed according to two findings of research that: first, that the remarkable history of Stoli hadnt been fully told; and second, that authenticity was a critical consideration in the purchasing decisions of sophisticated, young adult consumers at that time (2007). Patrick Piana, Senior Vice President, Marketing, Pernod Ricard USA said: Pernod Ricard has consistently demonstrated its ability to drive brands to achieve their potential, and we are confident that this new Stolichnaya campaign will resonate with the brands core consumers and build on our overall track record of success(2007). However, after the purchase of Absolut was completed, Pernod Ricard ended its agreement with Stoli. William Grant Sons USA signed an agreement to distribute Stolichnaya in the U.S. in 2009. 5. Consumer Behavior The comprehensive analysis of vodka by the Beverage Information Group and research by Simmons Market Research Bureau reveal consumer behavior of vodka as follows: Vodka is unlike any other spirit category. The proportion between male vodka consumers and female consumers are fairly equal. Furthermore, it is consumed by all adult age groups (Simmons Market Research Bureau, 2007). Due to universal appeal of vodka coupled with its versatility as a mixer and the cachet high end products, it has continued to attract adult consumers (Beverage Information Group, 2008). Females favor flavored vodkas while males take the lead among several brands-Absolut Kurant, Stoli Citros, Stoli Ohranj and Stoli Cranberi (Simmons Market Research Bureau, 2007). According to Simmons (2007), the older the brand the older the consumer. Stolichnaya drinkers tend to be older than Absolut drinkers. Also, Absolut drinkers tend to be slightly older than Grey Goose consumers. Belvedere scores highest in the 21-to-24 age group among unflavored vodkas. Younger adult consumers tend to be attracted by somewhat sweet flavors-vanilla and raspberry. Whereas older consumers prefer classic cocktails that are savory in nature (Beverage Information Group, 2008). All vodka consumers are moving toward a healthier lifestyle and a greener planet. (Beverage Information Group, 2008). It was found that several marketers are incorporating natural and green elements in their products. This is a trend that is expected to continue (Beverage Information Group, 2008).. Limited edition products that benefit local causes such as Absolut New Orleans and Absolut Los Angeles are another trend that is expected to gain a following (Beverage Information Group, 2008).. Overall, consumers are moving away from sweet cocktails into the savory area. This may not bode well for several flavored vodkas (Beverage Information Group, 2008). Review of publications about vodka brands uncovers that there are some significant factors that enhance customer decision making process when buying vodka as follows: Luxury: By definition, vodka is a clear, tasteless, odourless liquid-meaning that a basic level of quality distilling yields vodka on par with any other. Yet through clever ads and higher pricing, Absolut vodka became the premium vodka over Smirnoff in the 1980s. Then, i n the 1990s, Sidney Frank consciously decided to introduce Grey Goose vodka, which costs 50 percent more than Absolut, with reasoning that people would pay more for a brand they saw as more exclusive, just as they did with Absolut over Smirnoff. Since vodka is one of premium alcoholic drinks, it is considered a kind of luxury items (Rothbaum, 2009). Flavors: Several companies keep introducing more varieties for customers to choose from, this strategy has proven to be quite successful. Also, the U.S. is the worlds biggest market for flavored vodka and a new flavour can drive sales. For example, in the summer of 2007, Finlandia introduced grapefruit flavored vodka. The vodkas popularity has been so great that it has increased the brands overall sales of flavored vodkas by almost 10% (2009). Thus, there are still room for competition in the vodka category. Store shelves are now packed with new flavours and brand extensions from numerous well-established brands (2009). Price: Setting an inviting price to attract consumers seems to be successful for some brand vodkas like Smirnoff. For example, Smirnoff posted a 4.0% gain in 2008 and making it the top-selling spirit in the U.S., leveraging its rainbow of flavors as well as its inviting price (2009). This pricing strategy must be employed carefully for luxury goods like vodka, since consumers still perceive that Vodka should not be cheap. It is not a product of first necessity. Even though higher-priced brands are seeing slower growth, consumers are still spending a lot of money to purchase these prestigious brands. Reference Group: Vodka consumers use reference groups such as co-workers, friends, and family as a guide to select a brand, since vodka is a product that can be shared in social occasions and consumers tend to please all of those groups when they gather. Thus, group situations constitute their purchase decisions. Packaging: Packaging has always played an important role in developing brand image, and the vodka industry is not exceptional. According to Adam Rosen, the brand manager of Wyborowa Vodka, the vodka industry is much more image conscious than other liquors (Labbrand Consulting Co., Ltd., 2009). In addition to ingredients and taste, packing is another factor influencing vodka drinkers buying decision- the vodka they choose should make a statement to others. Thus, the bottle design should display sophistication and class. For example, Svedkas new bottle reflects their cheap chic positioning, allowing consumers to purchase a premium vodka at a competitive price (2009). This should appeal to hip night life lovers, but not older customers accustomed to having a casual drink at home. It was found that the older audience will appreciate a classic bottle design that looks nice in their alcohol cabinet (2009). As Svedka hasnt redesigned their bottle for over 10 years, the repeat customers like ly have a strong connection to the old brand image (2009). In short, packing can influence decisions made through constructive process at the time of purchase. 6. History of Brand Advertising Absolut Vodka has become famous mainly due to its advertising campaigns. The shape of the bottle of Absolut vodka is very unique and is emphasized in all their advertisements. For about 25 years, the focus on the product has been the main theme in advertisements for Absolut Vodka. They ran campaigns of humor featuring their unique bottle. It is the unique advertising campaigns that have made Absolut a popular brand going up to the heights of Coke and Nike. In 1981 they started the Absolut ________ campaign. Absolut Perfection which was created in 1981 was the first advertisement and it is still popular today. They had clever concepts like Absolut L.A. which showed a swimming pool shaped like a bottle or Absolut Warhol which showed the painting of a bottle by the artist. One of their popular ads is the Absolut London', which shows the door of 10 Downing Street resembling an Absolut bottle. In a 1988 feature of a playboy magazine they showed a bottle like a model and this ad was called Absolut Centerfold. Then there were issues Absolut Disco (2007) related to dance music in 2008 Absolut Masquerade under the theme Every night is a masquerade and in 2009 the Absolut Rock Edition as a tribute to rock and roll. They wanted to end this campaign in 1997 with the launch of an offbeat bottle campaign on April fools day and it was very popular. But it took 9 more years to come up with a different campaign due to its limited advertising budget. Th e Absolut ____ campaign enabled the brand to become the best-selling imported vodka in the United States as sales rose from 20,000 cases in 1981 to almost 5 million in 2007. In January 2006 they started a campaign called The Absolut Vodka which had a theme on the pun between the brand name and the word absolute. This multimedia campaign demonstrates the headship of Absolut Vodka as The Absolut Vodka and observes other classics that are absolutes in our culture. This campaign is an evolution of the brands iconic, 25-year-old advertising and one that underscores the brands marketing ingenuity and continuous creativity. This campaign was broadcasted on television in the United States. The campaign also featured online and print executions. The new execution was built on the brands existing campaigns. The broadcast depicts a collage of absolute moments and icons that bases modern culture. Pictures include The Absolut Morale Booster (Marilyn Monroe singing for U.S. troops) and The Absolut Road Trip (first manned trip to the moon). The print advertisement features an Absolut Vodka bottle levitating over a color-block table with copy that reads The Absolut Vodk a the image connotes an exclamation point. The print ad shows the genuinity of Absolut Vodka and conveys only one message that Absolut is The Absolut Vodka. The Absolut Vodka campaign targeted a new and increasing group of vodka drinkers in the United States. The broadcast is very interactive and is aimed at capturing in-the-know customers. The Absolut Vodka campaign was created by TBWA/Chiat/Day, the advertising agency of record for Absolut VODKA. 7. The In an Absolut World Campaign In 2007, Absolut Vodka began its In An Absolut World campaign in which the company posted various, often fanciful scenarios of what the target audience might think would constitute a perfect, or Absolut, reality. The campaign was handled by TBWA/Chiat/Day, part of the TBWA Worldwide division of the Omnicom Group. The In An Absolut World would elicit varying opinions and points of view of customers. It is designed to be an inspiring, humorous, and thought-provoking integrated campaign about what an Absolut World might look like and to initiate a discussion about both universal and everyday subjects, as well as to challenge consumers to express their own visions of the world. Its advertising campaign invites consumers to visualize a world that appeals to them one they feel may be more idealized or one that may be a bit fantastic. The campaign includes commercials and video clips as well as online ads, print ads, billboards and event marketing. Drinkers were invited to imbibe In An Absolut World, a fanciful, even surreal, place where common sense prevails and just deserts are always on the menu. For example, on planet Absolut, men can get pregnant, and lying leaders are exposed by their Pinocchio noses. In fact, Absolut was confronting the same problems as other market-leading brands in that everybody knows who they are, but what are they known for? Thus, The goal is to encourage a dialogue between customers and the brand. The ads proclaim, This is Absoluts view of the world; you respond, you react. Absolut ads aimed at minority consumers will also begin to feature the Absolut World theme. 7.1 Probable Marketing Objectives Since from 2003 to 2007 over 240 new brands of vodka came and many companies started focusing on the ultra-premium category, the marketing objectives of the In an Absolut World include robusting sales growth and re-establishing and re-cementing the Absoluts position in the vodka category in an extremely competitive environment. 7.2 Probable Communication/ Advertising Objectives The main communication of the In an Absolut World campaign is to provide the customers with an opportunity to interact, get involved and associated with the brand, since its customer survey found that the previous one never provided the opportunities for customers to interact and get involved with the brand. Furthermore, the campaign aimed at depicting that Absolut Vodka has a class of its own or a world of its own implicating that it is different and better than other brands. The idea is that Absolut Vodka is the quintessential vodka, the true vodka, and the standard by which you judge other things. 7.3 Target Market The target audience is 23 34 year urbanites. 7.4 Positioning Statement To inform urbanites that Absolut Vodka is the quintessential vodka, the true vodka, the standard by which consumers judge other Vodkas. 7.5 Creative Strategy The In an Absolut World advertising campaign requires that consumers imagine a world that appeals to them, something like a perfect world or a fantastic world, thus bringing about different opinions and points of view. Also it needs to these ads in countries worldwide with varying themes relevant to their region. 7.6 Creative Execution To achieve the creative strategy, they decided not only to show what an ABSOLUT WORLD looks like, but also to give consumers the chance to experience it in their daily lives. The idea was to publish the perfect newspaper and distribute it for free, with real editorial content that was entirely positive and interesting to read. Another idea was to perfect a taxi ride by supplying a fleet of free-of-charge Porsche taxis. The next idea was to make a unique experience at the nearest ATM cash machine by introducing the Happy Hour. 7.7 Media Strategy The campaign would be put in print ads, billboards, TV commercials, video clips as well as online ads (at absolut.com), and event marketing. Absolut turned its website into an online community where visitors can share and discuss their visions of an Absolut World, create and upload images, films, worlds, and sounds, create personal profiles; browse, comment, and develop the visions of others. 8. Evaluation of the In an Absolut World The campaign uses a combination of approaches in the major selling idea between creating a brand image, positioning and inherent drama. Absolut developed its strong, memorable identity through image advertising and positioned itself as the quintessential vodka in the consumers mind. The creative approach used in the campaign is appropriate for the target audience who is 25 34 year urbanites. The message can delivered to the target audience and executed in a combination of imagery and humor. For example, one of the ads shows an expectant couple and the husband is pregnant. Additionally, even though Absolut came up with many ads with different pictures, those ads were able to convey the message to the target audience effectively by using indirect headlines In an Absolut World as creative tactics for printing ads and TV commercials. Also, the message is short, clear, novel, and creative as well as provokes their thoughts. Most of the ads in the campaign use emotional appeal to attract the target audience while others create excitement and provoke thoughts. The ads and some TV commercials try to communicate with the target audience that people wish to see the world in a different manner according what an Absolut World means to them or their perceptions. For example, a TV commercial portrays a higher form of conflict resolution when protestors and police do a pillow war. In addition to creating the brand awareness, the campaign tried to break through the clutter by using both traditional and non-traditional advertising. The campaign has been put in a variety of media and on its Web site. The campaign also achieved one of the communication objectives of the brand is to provide the customers with an opportunity to interact, get involved and associated with the brand. By making the Web site more interactive for customers, Absolut creates a dialogue between the brand and customers and other visitors. Also, Absolut can get their data when those visitors and its customers create personal profile which can be used to develop marketing communications strategy in the future. Moreover, Absolut.com has become an online community where customers and visitors can disc